The new Umbro home kit features what many forum members have described as ghastly squares of light and dark claret with some light blue stripes along the shoulder and arm areas.
Celebrity West Ham fan Ray Winstone looks a picture of joy as he is seen modelling the new shirt on the official site.
In comments that can be interpreted in many ways the actor said, “I actually really like it.
“It is comfortable. It is claret and they reckon they are going to have white shorts with claret socks. It is nice - it makes me feel very slim funny enough!
“It is the claret and blue and that's all I am worried about … this is beautiful, it is claret and blue, what else do you want?”
Many Hammers Mad forum members do not like the new kit at all. Some of the comments made include. “I’ve been going since the early 80s and that is easily the worst kit I have seen”.
“Don't like it much myself, won't be buying any kit this season,” and “Away kit is plain, boring and ugly. Home Kit is our worst ever... possibly?”