The co-owner has revealed that the increase in TV money, coming on the back of Sky’s massive new cash injection, will not be used to increase players’ wages.
Sullivan instead promised that the money will allow them to continue to freeze ticket and season ticket prices.
“I think next season a lot of clubs will look to not give all the new TV money to players and agents,” Sullivan told ESPN Soccernet. “On all previous occasions it has gone up it has ended up with them, however, I feel on this occasion it might not happen. West Ham United are determined long term to be a viable, self-financing club.
“We’ll pay good wages, but not be taken to the cleaners by agents and players at the expense of our supporters. The increase in TV money next year, will allow us to continue to freeze ticket and season ticket prices.”